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Merchandising

Merchandising is one of the most effective ways of increasing retails, which has proved its efficiency. Nowadays a great amount of merchandising schemes, such as goods calculation in points of sale, goods placing on “at arm’s length”, accessories placing, placing of the goods of little-known brands together with the market leaders, goods placing in front of the cash desk, etc. are used.

Merchandising projects developed under a strict supervision and according to the customer’s recommendations allow achieving a considerable increase in sales. The goal is not just to display the product at points of sale, but to sell it.

“Mayer” is happy to offer you the services of experienced merchandisers who are ready for a full-time employment to supervise the points of sale and provide display goods according to the standards. Here are only some of the merchandiser’s functions:

  regular visits of points of sale according to the route given by the customer;

  goods outlay at points of sale according to the recommendations. Merchandisers’ duties are also to remove damaged and unpresentable goods from shelves and show-windows;

  goods rotation that stimulates the sale of products which are to be expired soon;

  control of availability of goods in stock and timely replenishment of the missing items;

  placing of advertising materials according to the pre-agreement with point of sale administration;

  consultation of buyers and sellers if necessary.

Many companies use the staff merchandisers nowadays; many companies use contractors. Each way has its advantages and disadvantages. The main advantage of contractors work is the convenience and opportunity to use its long experience.
CRM.  Bill.  FTP.  Russian