Spraying
Trade marks of perfume products give particular attention to the sale stimulation, i.e. to carrying out spraying. Perfume products, as well as other goods, can be easily forgotten by buyers and as such they demand a constant reminder. In order to introduce a new product or a new trade mark to the market such famous brands as “Givenchy”, “D&G”, “Davidoff”, etc. always carry out spraying as a means of getting the potential buyers acquainted with the new goods.
Very often sprayings are held in large shopping centers and in the big perfume departments. Sometimes the trade mark sponsors exhibitions and performances. In such cases spraying can be held during these events.
Sprayings are under strict requirements. The best promoters are to be selected for carrying out spraying. When promoting men’s colognes usually young men are selected; and when promoting female aromas – young girls. All promoters have an attractive appearance. If the event is to be carried out using promo stands they are made out with a special attention. Silk and velvet, decorative compositions and natural flowers will be presented on promo stands during the spraying.
In our Portfolio you can find a considerable quantity of sprayings which we have carried out for the most known perfume trademarks. Each event was resulted in a considerable growth of sales of the product promoted.
